Claire Corlett

Fish Food, Fish Tanks, and More
Android Developer Story: Big Fish Games successful prelaunch with open beta

Android Developer Story: Big Fish Games successful prelaunch with open beta

Big Fish started 15 years
ago as a casual game studio. Over the years, we became
a powerhouse in developing mobile games for multiple platforms. We’ve been making games for
Android since its inception. It’s been great to see how
their focus on developer tools, and also their global reach, has helped us make games better
for a much wider audience. One of the great things
now is we’re able to use tools like Open Beta to
really get early access in information to allow
us to actually do more of a user centered design
focused development. – Historically we’ve put
games into pre-launch that we were already
very comfortable with, and we just waited to validate that we had what we thought we had. Now that we’re using Open Beta we’re really willing to put
a game out there to the world much earlier in its process. Cooking Craze is a time management game, in which you play from
the perspective of a chef. Big Fish published Cooking Craze working with a partner named
ElaFun who developed it. This is our first free to
play time management game and it’s super fun, they really
knocked it our of the park. – When comparing our previous game launch to our more recent one Cooking Craze, where we used Open Beta, we saw a dramatic reduction in crash rate, about 21% decrease. We also got a much higher volume of feedback as well, about 10X. The other thing that we noticed, based on the larger sample
size, was with Cooking Craze, we had no surprise one
and two star reviews. Whereas our past game release, we had a few that were characterized. One of the benefits of being in Open Beta is you can still be released globally. This allows our marketing teams
to optimize their processes, their paid acquisition
partners and campaigns that they weren’t able to
do in a GeoLock soft launch. – Before using Open Beta, we
would pre-release our games into a small number of
soft launch countries, and we would use them
to see all the metrics that we’re looking for. With Open Beta, we’re going
worldwide right off the bat, and we’re able to gather
data from a much wider range of players that is much
more representative of what we’ll see when we
go to our official launch. With Open Beta, we have
said no restrictions. Go out, go live, see what happens, and we’re able to react
if there’s a problem instead of assuming that
there would be a problem. – We’re looking at the core game capiod, as we’re looking at the team
that’s delivering the game and their ability scale. We’re looking at a lot of the metrics that are in Android vitals. – When we’re in pre-launch, we start by looking at retention numbers. Are people coming back on the second day, or are the coming back on the third day? We’re typically looking
at D1, D7, D30 retention. Then we start looking at
the monetization metrics. Once we’re comfortable with those metrics, then we know that it’s
time to start moving toward our official launch. We are able increase our retention numbers fairly significantly. We went about nine percentage
points up on D1 retention, about eight percentage points up on D7, and about 5 percentage points up on D30. One of the great things about Open Beta is that we’re able to gather feedback from the beta players without having public facing reviews and ratings. We’re able to fail harder
without having negative reviews that stick on our permanent record, for the life cycle of the game. – My recommendation for
all developers out there is to take a close look at the
tools and the play console. We use a lot of them and we
benefit from them tremendously. Just in the last year,
we’ve changed the way we’ve developed and released
our games substantially, based on Open Beta alone.

23 comments on “Android Developer Story: Big Fish Games successful prelaunch with open beta

  1. Yeah one of my apps has the bad reviews from the few first versions and now I can't get rid of them….. I wish there was open beta back then….

  2. Haha, this shit is so sanitized. It's one of those videos that are nicely edited, and have the background music that creates tension, but the content of the video is actually pretty empty. Also, shout out to the random espresso clip for no reason (2:42), so much culture, so innovated.

    But, let's be real, they bought a game, did a beta where they figured out how much to monetize, put hella money in marketing, and released it. They didn't do anything spectacular or innovative.

    They create gambling games and vapid nonsense which is a pretty standard technique. But I feel you 'android developers', you can make a lot of money like them, if you just use the open beta feature. (And you have a user base that you have gained over 15 years to have interest in your open beta, also if you pump 7 figures of money into marketing, hell ya', you can get an app working too.)

    Also, I did my undergrad in statistics, and homeboy pops out with '21% crash reduction', which we attribute completely to your new open beta tool, it can't have anything to do with the fact they partnered with a completely different developer than that previous app.

    Look, we know if you test shit on more devices, you will crash less, this is common knowledge, don't make it seem like your feature is special in some way, cut that shit out.

    And then homie hits me with the 'we had no surprise 1 or 2 star reviews', lemme hit up the app page , they have over 2,300 one star reviews, and over 600 2 star reviews, but don't worry, those weren't 'surprise reviews', get the fuck away from me with your shit metrics, you ain't rigorous, you fucks.

    Yo, brehs, hold this L. Fuck this video, and your 'case study' that doesn't really show me shit dude. But, I was wondering if you can show me some more quick cuts of architecture, and meetings, and make it look like success is happening. vomit noise

  3. big fish sucks – i had a game , up to lvl 50 ok! I had the big fish app on win 10 . i had got a new comp , then got it running then down loaded the game app back on my comp . got this game again , then when i opened up the game to play .. all my progess was gone i had to start a whole new game and do it new . they do not save your stuff at all , they dont help the people , i really wish they would sell there company to some who knows what they are doing – they need to consolidate a lot of there games and do a few good games , i get rid of all the games they are not updating any more . and believe me im not the only one with issues with big fish

  4. i have come to the conclusion the big fish needs help big time !!!!! we can not even talk on the forums , PLUS i beg people to back your stuff up BIG fish does NOT i repeat NOT have cloud storage and you end up loosing every thing I loved tidal town and sunkin secrets … well they never update them .. Honestly i wish micorsoft would buy those to games from them and put them on window 10 store .. make so EVERY ONE can play .. I get tired of not being able to play android games .. They should be open for all — i have used Android emulators but every time windows up[dates the players stop working

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